All good, I just wanted to contribute :-)
Another idea for marketing is if to add your steemit link with or without a kind of catchy logo in the email signature. So every single email you send professionally or personally is also promoting your Steem profile.
I've worked with a communication agency before, not as a marketer but I still learned some tricks and ways of thinking. Also sitting with designers for marketing project is helping with understanding stuffs. I have a mailing list and also have some email marketing automation going on things like if one of my newsletter subscriber goes to a specific page of my worm farming website, then it will trigger an email to advertise for a worm product etc... if they click on it, it will send another one two weeks later blablabla.