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I can understand why. The best value whisky available in the UK. A 16 year old Islay Malt for under £50. I can't see it being around for much longer as most 10 year old whiskies are now approaching that price (Ardbeg 10 for example)

malt whisky can never be a fad nor a fashion its a trend which defines class and will remain forever.

I put it up there just for interest. The whole whisky industry collapsed in Scotland in the 1980s resulting in many distilleries being closed. I suspect that in years to come there will be massive over capacity and something similar might happen.