I see content creators sharing links to their own followings, which is fine if their following doesn't mind being spammed, but the proper way is make sharing across other networks appealing and easy to do so the consumers share the content to their followings. It spreads out much faster that way and that's the only way something can go viral. Not much of that kind of sharing happening here at the moment.
You know why that is? Because at the current level of valuation this place is a giant crypto faucet above all else. The solution is what we have seen since last November which is when @theycallmedan's Quora Onboarding Initiative started. Then @ocdb started rewarding folks for sharing their posts on Twitter.
I see onboarding efforts once again being targeted towards amateur content creators. Most will struggle, especially with the lack of consumers. I cringe a bit, since creating is the toughest job and hardest way to earn. People need to know they'll be putting in time, time is money, but they can also put in money, which is the same as time, and have it easier simply by enjoying whatever they like, earning that way, as a consumer. That role needs to be marketed as well.
That can be a tough sell unless it is framed precisely right. The economics are so unlike anything people are used to. It looks like a pyramid scheme unless you market it honestly as an innovative way to tip your favorite authors where you may get back the value of your tips and more if more tippers buy into the token. The expectation has to be that this is not an investment but as a form of supporting content creators you like.
Another angle that came to my mind is marketing the option to buy Hive Power for curation rewards that you can maximize by finding great posts first, reblogging them and earning the largest curation rewards.
It most certainly is something new. Hard to describe in ways most consumers have grown accustomed to. I suppose it's much like buying tips in advance, then handing it out over time. It's not much different than if someone were to charge a prepaid debit card, then make small purchases. But then it's more like buying a membership that grants access to products and services. Plus you get your money back, plus some, if certain criteria is met. The consumer needs to be reminded they spend the money anyway but this time around they're given rewards, plus the chance of having their money back. Honestly, I've been trying to wrap my head around it for years. It's like knowing a word, it's on the tip of your tongue, but for some reason it's not coming out. Cooperatives exist in this world. I can buy groceries and fuel, then get a quarterly share of the profits, provided I sign up, pay for a membership, and buy products from that establishment. It's similar to that, yet new.
That is a very good description. Because it's a new kind of thing, people tend to get confused and confused people get scared and start calling it Ponzi scheme, a fraud and whatnot. But I think the crucial aspect of it is how it is marketed and what promises are embedded in those narratives.