Yes, I think that is a massive part of it. I wrote a post a few days ago (link below) on how new people even if they knew the 3 coins that Coinbase offer are divisible they would rather have 1 full LTC than maybe 0.5 of Ethereum or even less of a BTC. Plus the network traffic on the other two right now.
https://steemit.com/litecoin/@somecoolname/is-litecoin-ltc-the-coin-of-the-future
I agree with you completely. Plus, the ratio BTC/LTC ratio seemed oversold as well. LTC was due for a good run. It'll be interesting to see if the newcomers hodl through a correction.
"It'll be interesting to see if the newcomers hodl through a correction." Good point.
I wonder if LTC will become as volatile as Bitcoin with it's massive price swings.