Finding someone in need who could really use a helping hand is easy.
All it takes is opening your heart and asking God for direction.
Very few of us pray and ask God for direction before giving, I feel that should be where it should all Start from.

Matthew 2 vs 11

'' “On coming to the house, they saw the child with his mother Mary, and they bowed down and worshiped him. Then they opened their treasures and presented him with gifts of gold, frankincense and myrrh.''

We may infer that they didn’t pick up their gifts at the last minute from the 7-11 down the street. They probably planned those gifts well in advance. So maybe take a hint from the magi: pray and plan before you buy. Ask God to help you give what you can afford and what the recipients will appreciate.