It's nearly incredible, I find, (I'm choosing my words very carefully here), that a very negative flame-war (plus the monetary and reputation damage) based on misunderstanding can actually be resolved in a civil fashion on a social network.

Without a trace of sarcasm- way to act like adult humans, @richq11 and @pfunk . It only took a few hours for errors to be rectified, to defuse the drama, and reinforce some positivity.
This is the kind of public interaction that can have far-reaching and constructive reverberations.