Tata Motors-owned Jaguar Land Rover (JLR) plans to invest Rs 1.2 lakh crore in the next three years,
the biggest in its history, as it seeks to stay ahead of Mercedes-Benz, BMW and Audi in the electric
vehicles race and narrow the gap with the entrenched German rivals in the traditional luxury car
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The funds will go into an unprecedented, 99-product programme that will include annual updates,
new-generation cars, vehicles on the electric power-train, and four new brands that include the
I-Pace and the new Defender. There are likely to be two more EVs.
JLR told the UK investor fraternity last week that it will invest a minimum of £4.5 billion,
or Rs 40,519 crore, annually over the next three years. Being a comparatively smaller player
to its German rivals, JLR has been disproportionately investing in products and capacity for the
future.