That's interesting! The article by David Brooks in the New York Times really resonated with me, because what I got out from it was that telos isn't actually about just the meaning of life. It's more granular than just asking the big question of why we exist, what is our purpose etc.
Not only this, the interesting part about it all is whether people are losing the connection between what they deemed their telos to be , and what they then seek to achieve in their life.