Yeah. Facebook were really the pioneers of this sort of thing, and with all the psychological experiments they have conducted on their users since its conception, it's very difficult to believe that they are not aware of the division that their algorithms are causing.

I'd have to say I'm leaning towards it being a deliberate wedge driven between the people. Understandable too, because they day we surpass our petty labeling of ourselves and others and truly begin to unite, is the day that we start to make changes in the world that the people currently running it do not want to see.