This topic is indeed very interesting because even though we have science backing up the process-praise model, society is still most often choosing another feedback path.
We live in a society where skills and results are praised while study and hard work is often times ignored.
It is most profoundly seen on talent shows on television where judges will evaluate your performance showering you in praises. And to what effect?
The "see me" culture is ugly (just my opinion).
Then we have the issues with extroverted vs. introverted where we clearly favor extroversion these days (talent shows as a great example again).
When we only focus on results, we simultaneously encourages the pursuit of quick fixes. The learning phase is given too little emphasis.
ronni
Yes, I agree that popular culture is not the most healthy culture. I'm also grateful that we have so many wonderful researchers doing such interesting studies these days. It also helps that their findings are published in easy-to-read books and articles.
For anyone who is interested in learning more about the effect of praise on developing a fixed or growth mindset, I highly recommend Carol Dweck's book Mindset.