|| The Crux of attending a Meetup on Messenger Marketing 😇 ||

Recently, I was fortunate to attend a Meetup at Rise Mumbai, the meetup was dedicated to spread awareness about making & using bots on Messenger.

Speaker - Beerud Sheth (https://www.linkedin.com/in/beerud/)
CEO and Co-Founder : | Gupshup
Venue : Rise Mumbai, Lower Parel Mumbai, in
1902, 19th Floor, Tower B,Peninsula Business Park, G K Marg, Lower Parel, Mumbai 400013 ·
Date : January 11, 2018
Time : 6:00 PM to 9:00 PM


As we know, that facebook messenger is growing as the next one stop destination for Marketing & product pitching. It has a 100% customer click rates which is higher than any other social media. And the fact that it is uncluterred, your customers have to opt in to receive your texts. And the best is that you need not download any new application if you are already using Messenger, thus making it cheaper than other social media.

It actually allows you to create a conversational approach with your clients that you or your brand can use to build an eternal customer relationship. This essentially concludes that we are steeping into an era of Smart Messaging.

Gupshup, which has become a leader in enterprise SMS, is now pioneering the Smart Messaging revolution.
It hosted a small invite-only executive summit for brands, enterprises & Startup Entrepreneurs to dive deep into all issues related to smart messaging: What is it? How will it transform marketing? How to use it for customer engagement? How does it fit in with bots and AI? Who else is using? What are their results? Etc.

Some Noteworthy Features of Messenger are :

1. It is Secure
2. Multi-channel
3. Rich-Graphical
4. Two-way Messaging

The best way to get into good books of your Customers are :

• Grow Communities : Grow your Customers community for all the regions & leverage growth tools to get your customers to opt in.

• Run Campings : Engage Customers with smart Message Campaigns. Use tricks like Transaction alerts, Broadcast Messages, Personal messages, Targeted promotions etc.

• Drive Conversations : Build Conversational flows, there are many sources to do that like Gupshup's graphical flow builder.

Popularity of Messaging Apps has Lead Businesses to opt Bot Services as an Engaging Platform for Swift Business Growth Thus, the days are not far when people prefer bots to talk instead of using the website or a mobile app.

The obvious reasons are few Egs of Chatbots :

• You can get the weather information as soon as you ask Weather Bot.
• You can ask News Bot when you want to hear about the latest happening.
• For your money management, personal finance bot will provide best guidance.
• To schedule your meeting on the Facebook messenger team, scheduling bot makes your task simpler.

And much more..

Make sure to grow your Steemit community on your messenger using bots.
You can ask me any queries you have about this.

!steemitworldmap 19.075984 lat 72.877656 long description d3scr

Let me know in the comments, What kind of Bots do you use or will try to build for your Business or Community?

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