Yesss, the “this wine is every special” argument is SPOT ON. It can be really hard to say no, not that I won’t, but I’ve definitely noticed in the last few months how often alcohol is offered (and sometimes repeatedly). I think I’m with you in the camp of enjoying a little when it makes sense or feels like a special occasion of some sort. :) Will have to look into that Guardian article, would be interesting if it came to be!