Since I live in Vietnam now, beer is so cheap that you don't even think about the cost when buying is but I also know I am living in a very odd place in the world right now. Whenever I travel anywhere else, including to visit my family in Mexico, I am kind of alarmed at how much things cost. The idea that someone would pay $10 for a standard draught beer is just crazy talk to me and I don't think that beer should ever be expensive. I was recently in an airport and decided to have a beer and this was the "cheap" bar in the airport and the beers were still $10 each. Sure, it was an airport so you expect it to be expensive, but to me now, where I live, beer is something that is always cheaper than bottled water, which makes no sense.