Downplaying is seldom good marketing my friend. You know your stuff, and walk your talk; shout it. Just remember what Han Solo said, "Don't get cocky, kid!"
This is a great move for you. Let me know if you need help branding.
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I know, just figured i keep my cards close for now. Branding would be rad. I have some developments emerging soon, so we can chat over coffee :) Thanks man!