sorry still not see where there is any competition for you as a user.

I don't feel like competing when I post something to instagram or facebook.
however people of instagram/facebook might feel (and are) in competition.
This is a matter of perspective, and competition isn't your perspective (or our perspective)
If there is an appeal to post on the synereo platform, I will without any hesitation like anyone (and won't feel guilty about it...) that was just my point.