The problem is I have no ability to determine what good or bad is due to it being a subjective opinion. The only way we know something is good is due to the fact that a lot of people like it. That would make good = popular which is problematic. If good is simply "normal" then it's more because everyone does it then the consequences for doing it will not be negative (because everyone does it) while if very few people do something the consequences can be infinitely harsh.

Jay walking is something everyone does so the consequence usually isn't a long prison sentence. Deviant behavior is something people don't often do so it surprises people. This surprise is what creates the harshest reactions from people at least based on what I can see.

From what I can see, most societies like behavior which is (normal) and seek to enforce behavioral normalization. I don't see any morals behind most societies. I could of course be wrong but this is just what I can and and can't see.