I totally agree on the advocacy part. I mean Facebook started out as a particular niche and close community: Harvard students. Only once the community garner sufficient support then can it grow and extend its reach. I feel that Steemit community cater largely to people interested in cryptocurrencies and in order to grow beyond just the crypto space, we definitely need to bring on people with interesting stories to share. Example: music, art, scientific, etc.

Focusing solely on financial reward will kill any movement in the long run. So, spread the word and steem on!