I talk about this one a lot too- I have a favourite term that applies here, and it's that we are very familiar with technology doing things for us "automagically". We are creatures of comfort and convenience, with a desire for speed and ease of use. When we build tools to match up with those needs, they often impact our self sovereignty and security. That's why we have a web2 that looks the way it does, and why web3 matters so very much! But we also have to fight the normalization of performance that web2 has created. How do you go from a fast, easy experience to one that might be slower and more difficult? That's a big ask! For the people willing to make that leap initially, they have a reason; it could be their ideals, it could be they got burned by shitty web2 big tech policies- etc.

There's absolutely truth to this take, and I tend to agree with it. It's why Hive is already a good middle ground- we learn new skills best when they're couched in an activity or format we already understand. Buying Bitcoin may scare someone, but blogging and earning a bit of Hive holds your hand through how to treat keys, what distribution looks like, and gives you a "no pressure" entry into the space that you can then choose to pursue wholeheartedly or may make you more confident with other forms of crypto. We are seeing Hive dapps find more ways to ease that transition, but you're right- at the heart of it, wallets and keys are very scary things.

I can say that this is an avenue I think Hive is pretty good at, but could be so much better, and to that end I do have a project in the works that I hope to announce some point soon. I feel it will be a great option to help our onboarding process and provide another additional path for access to Hive (and to any of our dapps that want to take advantage of it), but it's one of those things I'm working on as a Hive core team volunteer with the idea of bringing to everyone, and I still have a lot more effort to put forth on getting done. Fingers crossed we'll be able to come back to this topic very soon!