Hmmm. I think we are talking about the same thing, but in different ways.
I too believe that value should be returned back to the system and that the quality of the posts and the interaction is what creates value. My father always said that the best way to wealth was to provide value to others, so that is what I mean by treating it like a business.
I don't treat it like a Facebook game. This is a place where I will be compensated well for good quality content, good discussions, and the ability to give and gain wisdom amongst my followers and (soon-to-be) friends.
Are we on the same page, just using different language?
I think we're 100% in agreement! :)