Many consumers have yet to see that collectively they are powerful enough to shape markets and the way foods are produced. But human nature would likely forget ethics and animal suffering for a bargain. It doesn't help when meat sold through supermarkets are so disemboweled and indistinguishable from the animal it's hard to imagine the animal and the processes involved in producing meat. If anyone had to look an animal in the eye and kill for their own meat, a lot less people would eat it. Nobody wants to do the dirty job. Only the pleasures of food.