"Your're gonna need a 'Bigger' basket!"

Can someone tell me why Lidl and some other supermarkets have adopted the idea 'that a bigger basket is better'? Its the size of a black hole! I'm 6ft 7 and feel ridiculous carrying this in my hands.

The other option is when its on its wheels, but the handle does not stretch up far enough to prevent me looking like the bastd elephant man shuffling between the food isles. And when at the checkout, unlike the smaller shopping baskets that you can place at the beginning of the conveyer belt to save you the effort of constantly bending down to pick up the items, with these huge baskets, your goods now resemble Jenga blocks and have become stacked and about as structurally sound as a third world building, have you then ever tried to balance one of these on the end of the checkout? It was up to my face in height! So Happy Valentines Day to all those men who have a good woman, Love is having someone by your side who has remembered to put a pound coin in their purse for a fking trolley release.