There was major news that came out yesterday. After a couple weeks of speculation, Tucker Carlson has decided to do his show on Twitter. This was a curious move considering the options that were out there. It was also a big blow to mainstream media.
Before going any further, we will have to, once again, emphasize, that Twitter is not part of Web 3.0. Elon Musk is as establishment as they come. What is taking place, in terms of the power struggle, is just changing chairs on the pool deck.
That said, we can look at this move by Musk and Carlson as a blow to the major media companies. We covered how the cable news channels are already in trouble. People are turning to other areas for their information, especially when it comes to the younger generations. This means they are fighting a war of demographics, which ultimately boils down to time. As the Boomers start to pass on, the viewer base diminishes.
So why is Carlson going to Twitter a help to Web 3.0?
That is what we will cover in this article.
Decentralized Media
Twitter is a centralized platform. This is always going to be the case so we have to be clear about that.
However, if we step back and look at the entire broadcasting spectrum, this changing things greatly. Tucker Carlson was the most popular figure on cable news. Now, his following will be searching him out on another platform. This moves the attention away from the mainstream outlets to something different.
Granted, Twitter isn't new. There are 250 million people who show up regularly. It is already a major source of information, especially news. "Citizen Journalism" is enhanced as people are able to post their videos immediately after events take place.
Now we have a major media figure going exclusively to Twitter. This is shaking up the broadcasting market. It was an idea that was unimaginable 10 years ago. Heck, this was not possible 5 years ago.
Yet today, we see the decentralization of media occurring in a major way.
There is also another piece to this puzzle.
Musk said he is not going to take anything from for the first year. After that, it will take 10% of the revenue for the platform. This is in comparison to the 30% that YouTube takes.
This is another shot fired across the bow of other social media platforms. Perhaps we see a pricing war starting to take place.
Of course, we have to stress this is still Web 2.0.
Enter True Decentralized Broadcasting
Musk remain in control. Sure, that isn't likely a threat to Carlson but the average Twitter user, there is still a major vulnerability.
Before discussing that, we have to emphasize why this move by Carlson benefits Web 3.0. It is a major change that is the power. Anytime people are forced to change, it fosters the opportunity to go even further.
We tend to be creatures of habit. The fact that Tucker Carlson fans are going to be heading to Twitter for his content as opposed to the mainstream media is a radical shift. Suddenly, a million or so people will have their viewing habits changed.
The next step in the evolution, as I see it, is truly decentralized broadcast media. This is Web 3.0 at its finest.
Infrastructure is still being built out. This is the delay. However, as we get the foundation in place, an opportunity opens up for all content creators. This means that those seeking to operate a "broadcast show" can do so while monetizing in a much easier fashion. Twitter is still not involved in tokenization of any kind. This is a huge advantage for Web 3.0.
Tucker Carlson has no community. Sure, he had fans, many of whom are willing to pay for a subscription each month. This is still the old model of "I pay you". We can see how each is on a different side. Those who subscribe obviously will feel what they are getting in return is worth it. However, we have to highlight the fact that this is still a buyer-seller relationship.
Web 3.0 brings community together in the financial sense. Ownership and fanbase take on different meanings. Due to the tokenization process, the adversarial relationship that could exist is altered.
Tucker Carlson could be the ultimate in social tokens. He could tokenize his community in a way that his followers are part owners in the operation. As it grows, the entire ecosystem is uplifted. His fans no longer has a passive interest in his success.
Alas, he is still living in the Web 2.0 world.
We delved into the concepts put forth by the SpkNetwork and what they are building. Here we see the radical shift taking place. What if Tucker was able to move his brand to a platform where his fans could host the content, be rewarded, and enjoy the TUCKER token? What if he, along with the community, started to develop an economy built upon the efforts and transactions of the members?
All of this will be possible with Web 3.0.
In Conclusion
Carlson is helping to shake up broadcast media and where people go for information. This is opening the door for Web 3.0. As infrastructure is put in place, the ability to tokenize fanbases brings following content to another level. Suddenly people are owners in the brand, not just ones with a passive interest.
We can look at this as the next stage in the evolution of broadcasting. This will make citizen journalists even more powerful. It was something that was not possible a few years ago.
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@taskmaster4450 Sr. I just want to know are you busy in other stuff in life because I feel less engagment and reply to comments from you, if I am right
Spending a lot of time over on Leothreads. Plus the front end has been difficult with long form content the last week or so.
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I see an opening for Web 3 as well, with Turkers's fans moving over to Twitter, depending on the interest of some, they might gravitate towards Web 3 platforms.
Elon looks to be shaking up the Web 2 social media platforms and while his competitors try to catch up he is a step ahead.
Some of Tucker's fans will move over to Twitter... but most are older boomers who have their TVs locked to Fox... there will definitely be technological friction for those fans to find him on Twitter.
That might be true but looking at the ratings since he left, many have moves elsewhere even with Tucker on the air.
FoxNews is doing awful especially in the 25-54 demographic at night. So they are feeling a hit.
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Oh interesting... I assume most have moved to Newsmax and OANN but I think both of those aren't supported by cable (I think you might need Roku) so maybe Tuckers fans are more technological than I thought.
The show is going to be on his site and posted on twitter well much is going to be behind paywall. I think many people think it’s a Twitter deal or something. It’s nothing like that.
You are correct. He is not in an agreement with Twitter or Musk. He is simply using the platform to market what he is doing.
However, I would believe just like clips of others are on YouTube, you will see Carlson turning to Twitter, especially with the monetization being promised by Musk.
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I agree, also think Elon is clearly making a move to host video and have competition with YouTube officially. But X company main goal is a WeChat style app correct? I mean according to Elon? He’ll be first Trillionare I’d bet.
The key is that it is changing where people are going to find their news.
We need to keep incorporating these ideas.
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He has moved up a bit from cable network at Fox to now being on social media at Twitter. He probably have something planned up to build a bigger audience on Twitter while bringing along his fans. Elon is going on all fronts in bringing his vision of the everything app to a reality.
Fox is owned by Blackrock and Vanguard, so was Twitter pre Elon.
All the media is owned by Blackrock and Vanguard, so there is no mainstream Free Press, if Elon manages to turn Twitter into citizen journalists who do not answer to the Corporate World it will be absolutely amazing!
I can't wait to watch it unfold.
The Decentralization of Media would be one of the most fantastic things to see.
In my early days on Hive (formerly Steem) that's what I thought we should shoot for. More of a Publishing Platform that a bunch of "Blogs", but to this date they still insist on using that word and limiting our reach along with it.
Blog was a more common term in the early days. We are now at the point where we have to talk about created decentralized broadcast networks.
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After Musk bought it and laid his "ground work", Twitter has become the online version of FoxNews.
(I hope people did not REALLY think Carlson had TRULY been "fired". One cannot get more "inside" than he. If anything, I THINK his damnation of Trump is more real than supposed and a hint of the "far Right" plan to cast him off.)
I would disagree completely. Major media companies are threatened by big name talent and will not give up the power.
As for your assertion about Fox, you are about 6 years too late. Trump is not supported by FoxNews. Notice where he did his Town Hall.
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I feel that the tokens need some value and at the same time, I wouldn't want it to influence Tucker to the point that he can't speak the way he wants. So at this point, I still need to see how that moves first otherwise a TUCKER coin might just be used to fund him and I guess that could serve a purpose.
Only $8/month subscribers get Tucker Token rewards!
What a deal! Maybe the price goes up to $16.
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If you don’t subscribe now that will be the price you pay! 🚀
I definitely agree with this one, every move by a popular media personality from their previous world into a new world will always be benificial for all of us here on Hive.
Tucker is leaving twitter