Well, I can somewhat agree with you as I don't like ads either. But on the other hand, we should also be aware that running a server for over 200 million users is very far from being a cheap business. And to be able to keep the app free without some serious donations, we have to be honest, they didn't have too many other options.
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There used to be only few ads before, now they pop up all the time. Also having millions of users results in many pro-accounts, so server payments are not a real excuse to make the user experience annoying.
Seems like they took away the "skill" bars too, which were nice. It's pretty usual trend, that when a sw company makes a lot of money, they tend to forget the users and focus on maximizing profits.