The American company Kodak announced its intention to create its own crypto currency by means of the initial offer of coins (ICO). The initiative is planned for the end of this month.
According to Kodak's official position, the crypto currency will be created for photographers and will support the "encrypted register of property rights". Kodak helps with the project company WENN Digital.
The essence of the idea is this: the Kodak blockade will be used to register works, and the "KODAKCoin" token will act as a medium for exchange on the platform.
This is the first time Kodak has become interested in blocking. The company is known for products related to photography, although after experiencing bankruptcy and recovering in 2013, the company's main focus is on printing and digital companies.
How much the company is going to raise on the ICO is unknown, but accredited investors from the US and Canada will be able to participate in the sale of the tokens.
The SEC approved the ICO.
As the initiative goes further time will show, but so far the statement itself has had a positive effect on the company: Kodak shares have grown by 37% in just one day.
OK, I'm gonna need a source for this. As of now the ICO/mining announcement was likely just to pump their stocks up + there are insider trading accusations against some of the directors:
https://www.marketwatch.com/story/kodak-stock-pulls-back-directors-disclose-acquisitions-prior-to-blockchain-rally-2018-01-11