"My Intro hit $8000, here's why..."

in #kiss8 years ago (edited)

So you wrote up your fancy introduction here on Steemit

You pored over the document, planning it to perfection. Its supposed to be good content, and you're here to deliver, but you think "it might flop like many others"

Well, you may be right.

See there's a formula of practice to perfection & reaching the pinnacle of your craft when it comes to mastering a skill, but that formula changes when popular opinion sways the decision, and here are some examples

#1 The Beatles

The Beatles are a prime example of how to master an audience with simple ideas. That's the key though, simple ideas. The Beatles were innovative, but with rhythms and other tools, not with the notes. If you listen to most of the songs by The Beatles, you can see that most of them use a very small of different chords, sometimes using only one note for the whole song!

That's not typical, of course, this came about because John Lennon didn't mind playing the same chord and throwing on a bunch of fun effects on top of it! That happened in this one-chord song by the Beatles called Tomorrow Never Knows

#2 Simple Stuff Sells

Have you ever heard of that band "Axis of Awesome"? They've made a name for themselves by simply pointing out how similar the chord structure is in most music. Heres the video if you haven't checked it out already.

That's because a lot of music is written in something called a "Time Signature" that tells you when to do certain things within musical timing. That common time signature is 4/4

4/4 is one of the easiest to think in, and C Major key is the easiest "key" to play in. I can go deeper, but for your sake I'll end there. You're getting my point.

#3 Nobody Listens To Classical Anymore

It's not that we hate classical, but... it makes us think!!! I love thinking, but most people don't, and they are the ones that upvote your shit, not fucking Mozart & Beethoven, so make em fucking happy!

People become busy in today's world, and they don't have the energy to unpack your thesis and analyze it, they just wanna watch/read/listen and chill.

#4 Complexity is Beautiful, but Unsustainable (Esp. for long periods of attention)

I love Hip Hop, but I'm a "connoisseur" of underground, dope shit. My searches for good hip hop landed me with Common Market at a young age. He's my favorite rapper of all time, but never made it big. I know why, it's because his work is so... elaborate and complex that it's hard to comprehend what he's saying. This is similar to what happened with other rappers like Aesop Rock (NOT Asap Rocky, who definitely bit Aesop's name, who takes his name from the ancient Greek poet Aesop, known for Aesop's Fables, but I digress)

From Left to Right: ASAP Rocky, Aesop Rock
Photo Courtesy of Mass Appeal Read the Full Story Here
If anybody reading this knows Hip Hop, they know that Aesop Rock has been around since the late 90s and ASAP Rocky hasn't even hit a decade, so why the difference in popularity?

It boils down to the fact that ASAP Rocky has simple, easy to understand raps, and rappers like RA Scion of Common Market, and Aesop Rock don't get the recognition they deserve.
here's a video by ASAP Rocky, with lyrics better suited for a large audience, simpler lines.


Here's a video by Aesop Rock, with lyrics that only attract the connoisseur, with more complex lines.

Here's a video by Common Market, also pretty complex.

I could go on with more hip hop examples of artists like Drake, who also peddles a simpler idea, and golly it sells.

That's why memes work, that's why Apple is overtaking PC, that's why Zuckerberg and Jobs wore the same shirt everyday, (Read about it here) that's why simple stuff goes viral, because its easy to understand

Remember

Before You Post it, to...

  1. Keep
  2. It
  3. Simple
  4. Stupid!
    (KISS)
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Great. But you pore over things, in that context. And you pour me a drink.

In advertising, we say "make it simple, make it redundant"