I'm glad you're always learning from reading me and taking the time to comment.
It's true that less informed people are always at risk of being tricked that's why we have to use Steem to help them.
If it's true that Steem was in need of a recent push it had it's also true that great things take great amount of time to make them happen and I'm really happy with the announcement so far even if I haven't read the whitepaper yet.
I've only scanned the whitepaper so far... but the possibilities for growth and almost infinite scaling is definitely there.
I am also hoping this will be a shot in the arm for decentralized exchanges like OpenLedger and others. The "big ones" won't want to mess with a bunch of "small" tokens... but it could be very beneficial to the decentralized exchanges, and their overall volume would grow since people have to use something (BTC, Ethereum, Steem) to buy all those tokens...