Big names are going to be interested and if they like money (who isn't) they'll be courted by the whales here and play along. Few will oppose the platform's structure on moral grounds. I am going to go ahead and guess that Joe may smell the bullshit from a mile away but he might see some big enough paydays to make him bite his tongue. Or not, who knows, he's been vocal about other things before so it wouldn't surprise me. And yes, most would just use it to supplement their income, as their existing audience base (if they care about actually influencing people's opinions) are much larger on other platforms. I think we're going through a similar cycle as the last boom/bust with the price and celebrities where once the payouts are reduced they'll realize that it's relatively hard to actually convert their fanbases into naturalistic income growth on steemit and leave.