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This explains it pretty well.

Tactics: calling an altcoin (not backwards compatible with the historical Bitcoin blockchain) the ‘real’ Bitcoin and using identical address format to confuse people. Buddying-up with known bad actors such as Jihan Wu and Craig Wright. The real Bitcoin (BTC if you are having trouble figuring out which is which) has a vetted roadmap for scaling and a queue of badass innovations for increased optimizations and privacy. Bcash is about as centralized as you can get in the ‘crypto’ space, while its sock puppets resort to emotional appeals and trigger phrases to reel in & confuse the noobs. Bitcoin has a battle tested nine year history because of hard core cryptographers and a die hard community. Bcash has a group of dudes with issues and and Inner Mongolia miners (i.e., communist China). In short, Bcash is a cluster fuck that will crash and burn.

Deception and false narratives...