Comparable analysis is nice, but the answer to your question lies in this: when you sell STEEM for USD, it means that someone on some exchange is willing to buy STEEM and give you USD. As soon as you know/understand why they do it, then you know your answer. I have mine, I believe that the only reason STEEM can sustain the price in the long term is because sooner or later it will be a marketing tool and will sell either ads or influencers' posts to large companies. I believe this is the only reason why it makes sense for someone to buy STEEM. As of today "why selling STEEM" is obvious (you cannot go to the grocery store with STEEM), "why BUYING STEEM" is not obvious.
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I would suggest for you to look beyond the social media aspect of STEEM. The social media aspect is a distribution mechanism to get a digital currency in as many hands as possible. To the extent that STEEM is able to do this, business will be built on top of it. It's a crazy fast blockchain with 0 fees after all. Add to this dozens of interface doing different things, wordpress plugins, chrome extensions and also the benefits of holding SP as a source of income(via posting and curating) and you have the reason why people would buy STEEM.
Thanks for the clarification, indeed distributing the currency is something STEEM is doing so much better than other cyrptos, you are right!
As a speculator I prefer to keep it simple, maybe one day there will be STEEebay or Amazoneem, but for today the most simple scenario is a currency to pay influencers, makes sense and I'm in:) 0-fee is not necessarily a good point, but anyway time will tell!