I would suggest for you to look beyond the social media aspect of STEEM. The social media aspect is a distribution mechanism to get a digital currency in as many hands as possible. To the extent that STEEM is able to do this, business will be built on top of it. It's a crazy fast blockchain with 0 fees after all. Add to this dozens of interface doing different things, wordpress plugins, chrome extensions and also the benefits of holding SP as a source of income(via posting and curating) and you have the reason why people would buy STEEM.
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Thanks for the clarification, indeed distributing the currency is something STEEM is doing so much better than other cyrptos, you are right!
As a speculator I prefer to keep it simple, maybe one day there will be STEEebay or Amazoneem, but for today the most simple scenario is a currency to pay influencers, makes sense and I'm in:) 0-fee is not necessarily a good point, but anyway time will tell!