Honestly, I feel like the competition is gonna become bigger as well. If other big companies see the success of a smaller company than them which made an awesome product they may want to create something similar themselves.How are they going to do that ? Maybe by buying the idea/recipe or maybe they gonna try to engineer something themselves.
In anyway this is a win win for the people because they are getting the biggest advantage imo.
I completely agree and good for investors too. More completion means the market is growing and so is awareness. I'll take whatever the market will give me and I think it will be a good gift:)