Sort:  

It's all part of the new business model that involves getting as many users as possible. Don't worry about how much they pay, just get them. RH was funded by Google Ventures, and others, including Snoop Dogg and Jared Leto. They make their money with the margin accounts that you can upgrade to. That allows you to do more than simply purchase a stock. If all you want is to own a share, RH is great!