You're absolutely right, it takes use cases like Steem to get people into crypto without putting the monetary/crypto component right in their faces... in this case it's about great content, in other cases it could be things like identity management, inventory management etc. There are lots of potential use cases that don't revolve around "make money with money hackers use" which is what the mass market perceives Bitcoin as. :)
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oh man...you really need to look at the graphene toolkit that was used to build steem. You obviously also need to speak with @dantheman directly about DACs as you are just smacking the nail directly on its head with every post...