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Of course, that matters too but sometimes you can easily see that someone really worked for his/her content but others just post really nonsense and get a lot more attention. :(

That's how a lot of the content on this web is including other (social) media platforms. But I'd say, don't be discouraged by those people and just try your best! Reaching out to other people on steemit seems to be far easier than say.... writing a blog on wordpress for example.

That's true. It's quite hard to get people to read your blog regularly if it is on Wordpress or on a own website. :)