Who i am: introduction to identity

Did you know that 70% of what we learn comes from debating ideas?

William Glasser said that, even, we learn from 95% of what we teach to others, which means, education is a process that increases their benefit when we are given the opportunity to be heard.

The purpose to contribute information to this space, it is among other things, the resource for the research that gives me the dynamics between you and me.

About me:

I study audiovisual arts and graphic design, mainly focused on the creation of concepts for the development of brands, or what is the same, development of an identity. Identity, in general terms, is something like the idea you have of something, thanks to a series of memorizable symbols; Like the corporate colors of a shoe trademark, the slogan of a charity, the soundtrack of a movie ... or even the memory of a country.

In trademarks, identity becomes possible when its guidelines are defined and its use is mastered. This discipline is materialized with an identity manual or style manual, designed to collect all the visual and verbal information that points out the characteristic behavior, with which a certain product will be remembered.

A city is not strictly stated in a manual, but collective memory always pose on writing. In any case, there are cities with identity manuals that serve the purpose of promoting them to the tourism sector.

Although I have never been to Japan, I think to have the feeling that something may be of Japanese origin because the network of symbols that has been built around it. In the same way, before knowing Buenos Aires I had a slight certainty of what it could feel to walk around her... And I was surprised to experience the deja vu, to perceive that the tango sounds just like the streets of San Telmo shine ...

The manuals are invisible because they are not made for the consumer to read them and lose their charm, they are for the server does not forget his way.

I intend to take a step in the research of cinematographic brands to develop the route for an audiovisual identity manual: The guide to synthesize the tonal intention of the different stages in the development of a film, starting from the premise of the story.

Did we all us see Amelié? Do you notice the circus humor of the plot, over the misfortunes of the characters? Or that all Quentin's films are a western? I speak of how we recognize that a film, regardless of its theme, belongs to the work of a certain creator, or how to learn to define a narrative style from beginning to end in history.

Of course I'm not discovering anything new, the film industry is equated with an arsenal of specialists in making that a film have that called style, identity or whatever you want to call it. The fact of mentioning it as a manual might even sound profane to the great masters. But a manual could help to organize the ideas of new filmmakers, synthesizing basic lines for the visual and sound components, in accordance with the tone with which one seeks to perceive the essence of the story.

I watch movies, I'm sure you are too, so I suspect we all have something to say in this space. I hope my channel is of interest to you and I would really appreciate your comments on that. Let us have an open mind to the result, giving shape according to what we learn from each other.

See you,

Efigenia

Graphic designer, Koctel Agency.
www.koctelagency.com

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