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Introducing Blockchain Based Digital Advertising.
From the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
How It Works
The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs.
Measuring Attention
Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. We will define further anonymous cost-per-action models as the system develops.
Ads are then anonymously matched with customer interests using local machine learning algorithms. This means less irrelevant ads.
Brave will work with publishers and advertisers to establish best practices for judging user attention. One potential metric: the number of total views of advertising content for a certain number of seconds. Or, points assigned on the length of a view.
Who Gets What?
Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform.
Publishers will, as part of this service, receive the lion’s share of the total ad revenue. We anticipate that users will also donate back some tokens to publishers, further increasing their revenue.
More Privacy, Less Fraud
We plan to mitigate possible ad fraud through the use of cryptography, better client-side integrity, and transparency achieved through open source.
Parts of the Solution are Code Complete
Much of the infrastructure required to deploy BAT at the back end is “code complete,” meaning it’s currently in place and being used to distribute donations to publishers based on customer attention. Use it today in the Brave Browser for Windows, Mac OS and Linux
Resources
Website
Whitepaper
Medium
Reddit
Telegram
Twitter
This account is not affiliated with Basicattention.org
Greetings, basicattention! Best wishes for make many new friends here in this culturally diversified yet mostly unified community :) Life is Beautiful
By the way, there are several groups you as a newcomer can join. They will stay with you for your journey, helping and mentoring along the way.
@greetersguild invite link https://discord.gg/AkzNSKx
@newbieresteemday invite link https://discord.gg/2ZcAxsU
Greetings new members
Happy to see you join Steemit, hopefully, you will give the best talent for the platform, if any questions about this platform, please click www.steemithelp.net
Kind regards
Oh hi! I've written about you guys in a local magazine. Cool to see you here.
Unofficial account :)
But hopefully they will claim it (I will give it away for free if they do)
Until then I will respectfully repost their official statements from Twitter and on Medium etc.
Meh. That's cheating.
What do you mean @techslut? Are you sure you thought that comment through?
I take care of these accounts and I make it clear that they are unofficial accounts. I also make sure that no one tampers with them or spams them or that the competitors get a hand on them. I repost their original content to help them get reach. Once they realize the potential of Steemit I hand the account over to them. As you can see there is no money invested in this account, so it's basically a charity project to Steemit and to the crypto projects themselves.
When the crypto projects want to join Steemit, I GIVE the accounts to them for free.
How is that cheating? If something, I am attracting crypto projects to use Steemit, which benefits us all. The crypto projects them selves are happy about it anyway.
https://steemit.com/steemit/@accountshop/the-genaronetwork-account-has-been-given-away-to-the-genaro-network-team
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Please also take a moment to read this post regarding bad behavior on Steemit.
@basicattention ...welcome to this great community..I'm positive you'll do well , I've followed you, please do well to follow back..peace!
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STOPThis BAT coin looks like it has a lot of potential focusing on rewarding users depending on their attention to their ads and nice to know they are working to ensure that nothing private you have ever leaves the device! Thanks for sharing this with us. I will be doing more research on this soon :)