Ong.Social is the alternative to Fedbook while Zappl looks to be a promising up and coming micro blog platform like Twitter. I would look at Steemit as more of a wordpress or medium paid incentive combined with reddit. I will be interviewing both Ong.Social and Zappl for @Coinivore soon as we get things setup. :)
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That's dope. I'm also working on a lil ICO myself, with a twist of course.. Hope to fill the void and offer a meaningful alternative!