Whether you are a self-starter, entrepreneur, business or enterprise, Instagram is a powerful social network for business. As indicated in the headline, Instagram has been plagued by a surge in fake followers. In addition, there are businesses now offering such unethical services to help people supposedly get ahead.
As reported by MediaKix, Instagram launched IGTV, which enables creators and influencers to share longer videos for loyal followers of their brand. This, of course, is one way for the platform to compete with video-streaming platform YouTube. Let us not forget that Instagram is owned by Facebook, so it is actually Facebook competing with YouTube.
The market for influencer marketing is estimated to grow to $2.4 billion in spending in 2019. With this growth, there is the problem of fake followers on Instagram. Knowing that they reached the 1 billion users it be interesting to know what percentage of these users are actually real.
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If you are curious as to what companies offer these services, they are the following: Instaboostgram, iDigic and Poprey.
Is it worth initially to invest in fake followers to boost your following? The answer is a resounding no. If you know people who know social media gurus, or social media influencers reach out for a collaboration. Make it a professional pitch and offer something worthwhile.
How to identify fake followers? For the most part, accounts with large followers never have high engagement rates. Look at a couple of posts and you will notice there are very few likes or comments.
If you want to make it on any platform post engaging content. Make sure it is a combination of images and video. These two types of posts are king in today's social media marketing world.
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