Well I think it depends how its done. As with most things its a bit more complicated and nuanced than just saying every one in a certain sector of society is automatically great; which is what I think Faceberk did wrong in this example.
If they had said 'here are some outstanding black creators that everyone can view as role models', I think that would have been a much more positive, powerful and effective message.
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Or just share content from black content creators and say "check this dude out, he is cool but nobody knows him"
That would indeed probably be the cleverest way to do it.