He’s running!!! Again. On Tuesday, President Trump announced that Brad Parscale, his digital strategist, will serve as campaign manager for his reelection effort. This is, basically, the worst possible news for Facebook right now, and it’s already causing political trouble for the social media giant.
Like Trump’s social media director Dan Scavino, Parscale had no political experience prior to the last election and came from Trump’s inner circle. According to a 2016 report from The Guardian, Parscale’s digital marketing company, Giles-Parscale, made websites for Trump’s winery, international realty company, and other family businesses. But he found that his background in marketing transferred seamlessly to the Trump team’s down and dirty approach to presidential campaigning. And at a time when liberals are calling for regulations of social media, and conservatives claim that they’re being censored on every platform, the idea that Trump’s guy is about to fire up his propaganda machine again is probably giving Mark Zuckerberg an ulcer right now. In fact, the flurry of news surrounding Parscale’s appointment has already pushed Facebook into releasing more data on campaign advertising that has only made everything more confusing.
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