I will suggest a post about notable act of kindness they have received either on steemit from a steemian or from the real world.

Lets face it we have all come someone that touched or impacted on our life one way or the other without them having any need to.

Since the contest is india specific, the participant provide or find way to get the prize to them. And the contestants who are obviously steemian get to win some steem/sbd in the process.

I think it is a way to appreciate and circulateact of kindness. I believe this kind of contest will touch and affect someone's life.

You can call it act of kindness or other suitable names.