Most people and platforms just tell you to do you own research knowing fully well people will just buy what they are told dispite the disclamer which usually goes like "this isn't financial advice" and by the way this isnt financial advice.
Mandala takes it to another level they dont just tell you to do your own research(dyor) they assist you with the tools necessary to make doing your own research easier. They provide 24hr/day customer services which gives investor from all over the world access to assistance any time of the day.
They want to be the first SEC (Securities and Exchange Commission ) aproved crypto exchange. In that regard I see them as a competitor to CoinBase. I see this as a great opportunity for investors because currently Coinbase is one of the best performing crypto assets. Unfortunately Coinbase dosen't have their own coin. So the crypto community dosent benefit from Coinbase's success. It only bennefits rich Venture Capitalists.
Exchanges and wallets are currently critical to the growth of crypto economy becauae they help simplifying the process of owning, buying and sellein crypto.
So this projext is great. To me I feel the only down side is they will only list SEC approved cryptocuerencies which I feel will greatly limit the amount of assets they can list.