Pay per click or PPC is actually old digital advertising method. However, many publishers are still using this method for their service. From an advertiser point of view, PPC can really troublesome. Some publisher uses the robot to click the ads, which will produce more click counters. This will increase the amount of money that advertiser need to pay to the publisher. This is unhealthy. And, the Ubex project solves it with quite a smart method. They use the rating system and Blockchain technology.
The Solution with Rating System and Blockchain Technology
The Blockchain technology is the technology that depends solely on the involvement of its user to grow. With more user use the system and all the features inside it, there will be more changes that can perfect the system. With this concept, it will prevent the usage of the robot. The publisher can only use the honest way to promote the ads on their website or blog. Therefore, the advertiser won’t need to worry about being the victim of a scam.
The rating system brings another good thing to the digital advertising system. The Ubex project uses this system to give their user a chance to review the publisher that provides the ads for them. If the user thinks that the website has proper ads that have a strong relation to the content they’ve offered, they can give it a good rating. With this system, the publisher will have a better chance to attract advertiser to place ads on their website. Thus, it will change the digital advertising into a healthier environment.
The Ubex Tokens
The Ubex project uses Blockchain technology to create the environment to provide their service. Therefore, the tokens are also needed in order to make a transaction within this environment. The choice of using ERC20 type tokens is a good idea. We all know that the Ethereum-based tokens have better quality than others. It’s faster for the transaction and more secure. Moreover, you can exchange it easily to other cryptocurrency or real money. Therefore, the Ubex team chooses the best one here.
Conclusion
We should leave the PPC method already and move to a more effective way to utilize the internet for promoting our product and make money from it. The Ubex project could be the project that can start those changes. Therefore, it’s not wrong, if you also interested to join this project and invest in it. Who knows, in the future, this investment can lead to something big, right?
I completely disagree. PPC campaigns are and will be effective all the time. They are especially helpful for people who need results quickly. If anyone would like to read about the pccc campaign, I recommend this post: https://gamerseo.com/blog/what-is-ppc-intelligence-and-the-benefits-it-brings-to-campaigns/