0x is a startup seeking to create and deploy a new, secure, ‘trustless' and ‘feeless’ exchange for Ethereum ERC20 contracts and tokens.
Currently, there are two types of exchanges in the market with differing problems:
Centralized Exchanges such as Poloniex, Coinbase and GDAX which are susceptible to security flaws, traffic spikes, and significant fees; and
Decentralized Exchanges such as EtherDelta or Maker Market which are slow due to everything being stored entirely on the blockchain
The 0x project aims to deploy a platform agnostic ‘hybrid’ of both exchange processes; using off chain order relay combined with on-chain settlement to create a new and efficient standard in the market.
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