The tokens would be called Knows tokens which I guess is cute, and the idea could be cool but.....
CAN YOU BELIEVE THIS IS ACTUALLY AN ATTEMPT TO PRESENT AN ICO? OMG. Where to start?
The site is flawed, looks primitive, and doesn't even have a slack channel? The whitepaper is written in size 48 font and riddled with grammatical errors. No team of developers is listed. They aren't on half of the social media channels they need to be.
Hard cap at $7,000,000? Please! Their sale is almost over and they've raised $15,000. They have one blog post and the "beta" link doesn't even work.
The concept is actually one i would seriously get behind - selling your "knowledge" in the form of PDFs (I'm assuming you write a research paper or some other piece of academic work and then turn it into a pdf and sell it on their marketplace with their tokens?) - but my GOODNESS! They need to better!
When you click the links to their social media they don't even work, they're literally just pictures of the Twitter Icon with their name underneath it. Really kind of sad because I wanted this to come to fruition. 
I do not know if this is a scam but they do look like they are amateurs.
Just move on.
Highly misleading - note that they want you to think they've raised 13,000 BTC. But that's the US dollar equivalent of what they've raised.
I also am pretty average at photoshop, but I could do a better job than they did with the image on the front.
Yikes.
Hahaha! They better watch it since new Sec rules. This is exactly what they're targeting. I wanted to be in the Knows too. lol ;)