Like coin is an interesting concept and one I've been watching for a while. While their reliance on Metamask can be a burden for those who live in the mobile only era (I haven't tested if the plguin can be activated via the Trust browser on WordPress sites), their distribution of tokens may result in the "clicking is an easy and rather free" culture. Something Flatt and BAT token haven't yet cracked.
The integration with Medium is noteworthy as well, although I would love to see regular reports about how successful their integration is tho.
It could all end up as yet another button/widget but it's a great attempt at changing the current culture.
Its an interesting project. We have to keep our fingers crossed and see how it develops. The most important thing is that LikeCoin is Live, so its easier to track its progress unlike other projects whose Roadmap runs into 2022 and all that.
Offcourse, mobile users can install the Trust App for the activation