Haven't you heard, content is king? Well, this may sound cliché, but it is quite true for any industry. Till the time you do not offer quality to your audience, you don't get quantity. The media platforms have changed over the years. It took days to get a letter, but now we are always online. The digital platforms have given voice to everyone. We are constantly consuming content, whether it is watching our favorite shows or reading our favorite magazines, or listening to our favorite songs.
Everything is available online at our fingertips. The media industry has grown its dependence on the advertising and marketing channels. Whatever be the occasion of the day, the advertising and marketing industry is ready with its agenda to be launched on the digital medium. The new order of content has to be created for the emergence of quality content and survival of authentic content creators. We need new technology integration in the current centralized industry.
THE MEDIA AND THE TECHNOLOGY
Whenever we see an authentic content, we like to congratulate the creators because they are the ones who will create change in the industry starting with adopting the decentralized approach towards content development and distribution. A new order where the content is developed by the creator and shared directly to the readers, who in return award creators directly without involvement of any third party. This approach will weed out the current third-party platforms who are thriving on the user's data and content.
Sharing of the data and content will be the sole right of the content creators and not the platforms. They will be the beneficiary of the rewards and recognition in the marketplace. Blockchain technology is already helping many industries develop some of the most innovative solutions on the market, but now it's the time for the media industry. MEDIA PROTOCOL is one such platform developing innovative solutions for the media industry with the help of blockchain. Their protocol can be the gamechanger for the industry and the content creators.
THE FUTURE OF MEDIA
Today, it is uncertain which content is bartered and which content is authentic. People are made to believe everything is real and authentic in the online world. I think that many new users face this difficulty, and they never think about the source of the content and its purpose. The media today is centralized and offers a very little incentive to the content creators. They have necessitated the advertisers and marketers who are funding the projects on the platform.
Marketing and advertising industry will have to play a new role in the new ecosystem developed by the blockchain technology. I think that decentralized platforms will be more common in coming years. Creators adopting the technology and bringing their audience with them will boost the demand for the latest innovation. We are the change, and time to bring the change is now. To decide what is best for us, to bring diversity and innovation should be the aim of the community.
Website - https://www.mediaprotocol.org/
Whitepaper - https://www.mediaprotocol.org/papers/whitepaper.pdf
ANN - https://bitcointalk.org/index.php?topic=3396313.new#new
Telegram - https://t.me/Media_Protocol_Community
Published by - dannywhelan
Btalk profile - https://bitcointalk.org/index.php?action=profile;u=1606458
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