Recently, there have been a tremendous improvement in technology leading to increase in demand for consumers' data, since companies have understood that it is what drives sales.
In the past few years, personal data owners have not been actively involved in the business of data sharing and exchange with companies, perhaps due to lack of knowledge of what they will gain from it or lack of trust from data brokers. Although there have been changes in the industry, there are still some challenges like data theft, inability for consumers to monetize their data, lack of trust from data brokers, and many more. The good news is that with the help of technology and research, OPIRIA has come up with the solution to these challenges and more.
The Challenges
Because there is a need for companies to know their customers and there is also a need for fundamental human understanding about the consumers, which will help to design innovative products and services that will benefit and drive their desire and sales. These cannot be done without consumers sharing their personal data with the company for perfect target marketing and sales activities. As a result of the growing demand for consumers' data, and how the world is more interconnected with data, there is also new competitors in this business daily. Data brokers are behind a veil of secrecy and are evidently stealing personal data from consumers and then resell it as a commodity. They are violating consumers data privacy policy without compensation. Continually consumers are making efforts to actively protect their data privacy.
Opiria Solution
The Opiria platform is based on the blockchain technology, a market place where companies can purchase data directly from consumers without any middlemen. Opiria is providing a transparent and secure solution through its open marketplace that enables the consumers do the following :
• Consumer’s control whom they share specific personal data with.
• Proper compensation.
• Consumer to companies flows of data with no middlemen involved.
Consumers personal data is extremely valuable for companies to design and market products and services that fuel desire and drive sales but it’s been stolen from the owners today without their knowledge and permission and it’s been sold out for big money. The trading volume of consumer data is billions of dollars every year and consumers who own this data are not getting a single percent of it. Through the Opiria platform, consumers will be able to trade their personal data instead of having it stolen by data brokers or sharing it for free on social media. The advantage is that Consumers can create a profile on the Opiria platform and start sharing personal data, and granting permissions for their personal data to be collected through a browser plugin, a smartphone app, etc. and get paid in the process. They can also decide which data they disclose to the Opiria database. The more data a consumer share on the Opiria platform the more valuable their profile will become.
In summary, Companies and consumers will benefit considerably from the Opiria Solution. Companies will no longer have to rely on data brokers before they can acquire consumers data and consumers will make a passive income from trading their data plus having full control of who they share it and what it will be used for.
Important Opiria ICO link
Website: https://bitcointalk.org/index.php?topic=3081090.0
Whitepaper: https://www.opiria.io/wp-content/uploads/2018/01/PDATA%20White%20Paper%2020180118.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=3076122.new#new
Telegram: https://t.me/PDATAtoken
My Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=2159948
Ru
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