ICO FLUZCOIN – "The Intelligent Retail Currency"

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About

Fluzcoin is a retail protocol specifically designed to solve the most salient problems within cryptocurrency: speed, cost, compliance, and excess volatility. Our goal is to deploy a true retail coin that is ready for mass consumer and merchant adoption.

We’ve chosen the permissioned and Ethereum-based Quorum as our blockchain layer as it provides Fluzcoin holders with fast transaction times and additional layers of privacy, which are not present to a satisfactory degree in other blockchain protocols. To help resolve the potential crypto-economic volatility, we’ve created the Fluzcoin Artificial Intelligence (AI) algorithm which will provide real-time, computer-aided market corrections in alignment with Fluzcoin supply and demand. Fluzcoin holders enjoy effortless staking of new coins by merely holding the coin: the value gained by generating new Fluzcoins is maximized by Fluzcoin holders in the form of staking rewards.

Fluzcoin’s computer-governed economy results in a transparent and predictable fluctuation path. Fluzcoin’s patent-pending coin staking process creates additional value without the need for the energy-intensive crypto-mining infrastructure . Thus, Fluzcoin is positioned to be the most rewarding retail currency available.

Retail prices in Fluzcoin are also likely to be lower as merchants are able to pass the transaction cost-savings to their customers. Lower prices combined with strong commercial discounts, partially paid from the Fluzcoin Initial Coin Offering (ICO), and an easy to use mobile app environment are additional incentives that encourage consumer use.

Merchants benefit from Fluzcoin as it allows for cost and default-risk free transactions with collected funds available in real-time and immediately convertible to fiat currencies. All Fluzcoin retail participants will have cleared Know-Your-Customer (KYC) requirements, making it a compliant coin for merchants who wish to attract a new generation of digital and mobile consumers.

Summary of Fluzcoin

Merchants and consumers have both mutual and specific benefits by using Fluzcoin, including flexible payment terms, auto executed smart contracts, ease of use, and the simplicity of currency conversion between Fluzcoin and fiat currencies. The common needs of the merchant and the consumer require a stable and reliable currency whose appreciation path is reasonably smooth. This need is fulfilled by the Fluzcoin Steering Mechanisms and the Fluzcoin Algorithm which are discussed at greater length in the Tokenomics section below.

Consumers

• Fluzcoin combines the convenience and traceability for personal reports and for rewards of digital payment methods with the anonymity of real cash. The consumer can choose who can see how much of their profile and history.

• Fluzcoin offers consumers the opportunity to build wealth by investing in and holding Fluzcoin which has a unique appreciation path.

• In stark contrast to rewards programs of credit card companies or airlines whose rewards often expire after a certain lapse of time, rewards issued in Fluzcoin appreciate according to mechanisms outlined above.

Merchants

Merchant needs are straightforward: spend as little as possible on receiving payments for transactions with the fewest amount of payment defaults, immediate availability of funds, and maintain compliance with all applicable local, national, and international (where applicable) laws.

• Building on the immutability of blockchain systems, Fluzcoin is default risk-free.

• Consumers can upgrade their wallets on the Fluzcoin ledger through third-party identification services. Merchants can define business rules that dictate which transactions, if any, require the consumer to have a verified account according to know your customer (KYC) policies.

• Transaction costs are fully covered by the EUNOMIA Foundation (see the Governance section for additional details).

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Use of ICO Funds

Fluzcoin Global, Inc. plans to use the funds collected through the ICO in the following manner:

50% Marketing
10% IT development and monitoring
3% Legal & Compliance
20% commercial retailer onboarding
7% Admin overhead
10% Reserve sent to the Fluzcoin Foundation

Coin marketing is set to consume half of the ICO budget for the first year (additional details can be found in the Marketing Strategy section below). Global payment systems are a highly competitive arena, and we recognize that there are existing payment systems with high brand recognition. Mastercard and Visa are primary examples of the significance of massive brand building measures and are representative of the reason why marketing plays a significant factor in establishing widespread brand recognition and Fluzcoin adoption.

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