Yes i know they're using bots. The way he's using them, it is an abuse, and it may trigger a close look-up from those who are dealing with abuse.
Also, they're not investing in the steemit platform, but in bots. Bots acumulate SP and provide no content whatsoever in return. How is that creating value or improving the platform ?? And how is the community growing with content like this being promoted by bots that provide no value in return ??